Our Values

We are people-centric and relationship drive. We prioritize building genuine relationships and understanding the unique needs of each client. Caring about people and their growth is pivotal to our success.

We acknowledge positivity is a key element in the source of success. We are driven to making a positive difference in our communities, ensuring our work contributes to the greater good.

We operate with transparency and honesty, fostering trust and long-term partnerships with our clients and stakeholder.

ESTABLISH TRUST, ALWAYS

COMMITTED TO POSITIVE ENERGY

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INQUISITIVE LISTENING IN ORDER TO IMPROVE

We believe in the power of listening deeply and asking thoughtful questions, constantly seeking to understand and learn so that we can continually improve and provide the best solutions for our clients.

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SORO

The name Soro is derived from Japanese meaning “it’s about time” or “soon” it mean that action should be taken very soon because it’s imminent that it will happen.

Our team comprises of former business executives and current industry/community leaders. This wealth of experience translates into actionable insights and strategic advice to drive your business forward.

Partnering with us gives you the expertise to tackle challenges, streamline operations, and achieve sustainable growth. Let our experience fuel your success.

Our Team

Learn more!

I’m a true people person—always curious about what drives them and how to tackle their toughest challenges. With 20+ years of experience—in banking and the rest building my own ventures—I blend corporate expertise with startup hustle. I’m curious, empathetic, and a straight shooter who believes business should be both strategic and fun.

My passion is helping businesses grow by crafting smart, tailored strategies that drive real customer engagement. I don’t just find opportunities—I make them work for lasting success. Let’s make it happen!

I’m a seasoned strategic advisor with a strong track record of partnering with businesses to boost profits and effectively manage risk. I collaborate with decision-makers to tackle today’s challenges while planning for tomorrow’s success.

My diverse career has given me hands-on experience in nearly every aspect of company operations, allowing me to take a holistic approach where I ensure all the moving parts work in harmony. My mission is simple: to help secure your assets and make your life easier.

Kenya René

I am a compelling storyteller crafting narratives that inspire trust, understanding, and collaboration. These stories help companies bridge their diverse workforce in an authentic way while foster true connections. With experience in delivering impactful trainings and managing crisis communication.

Self-love is the fundamental key to building authentic relationships which help secure profitable business opportunities. With a Master’s degree in Community and Organizational Leadership, I've my studies into my passion by empowering individuals and organizations embrace their true selves.

Stacy Deru

Juancarlos Judd

I have always had the personality trait of service and helping others to the best of my ability; be it selling men's suits at Castner Knott, helping small businesses and non-profits with their bookkeeping, and collaborating with co-workers and customers in a fast paced corporate environment.

My current focus is to guide small and mid-sized businesses/business owners through their journey by establishing accounting procedures and providing strategic financial leadership. My appreciation for business development has only enhanced that service minded trait in my ability to connect others in the business community.

Craig Cook

Lissy Largin

I've spent my career navigating complex worlds, from the non-profit sector to the intricacies of capital development. This journey has equipped me with a unique skill set—a blend of strategic thinking, financial acumen, and a deep understanding of people.

Now, I'm channeling that experience into the dynamic world of real estate, specifically as a private lender for fix-and-flip projects. I thrive on problem-solving and turning challenges into opportunities. Let's build something together.

“Working with Soro Consulting was a game-changer for us. They didn’t just give us advice; they opened doors. Through their network, we were able to connect with key players in our industry, leading to partnerships that have significantly boosted our business. Their focus on building real, meaningful connections is what sets them apart.”

S. Murray

“Soro Consulting really guided our marketing strategy. They took the time to understand our brand and our customers, then developed a targeted plan that delivered results. We couldn’t be happier with the impact on our bottom line.”

A. Livingston